Case 01 /
Overview
App
Fordeal
Category
E-commerce / Retail
Core Optimization Event
Purchase
Market
GCC (Middle East)
Campaign Objective
-
Drive high-volume e-commerce purchases.
-
Reduce cost-perpurchase (CPP)
-
Maximize overall return on ad spend (ROAS) across the GCC market
Results
+200%
Purchase Volume
-23.3%
Cost Per Purchase (CPP)
+8.3%
ROAS Improvement
Optimization Strategy
Target Cost
Bidding:
Applied a 10 times CPP target cost bid structure to maintain stable delivery through coldstart periods.
Streamlined
Structure:
Consolidated complex
campaign structures setup to optimize delivery algorithms.
Snap Ads
Integration:
Leveraged engaging Snap
Ads with direct deep linking
to maximize conversions.
Client Feedback
As an overseas advertising marketing channel service provider, the ADMaster team is professional, highly experienced, and deeply proficient in platform dynamics. Partnering with ADMaster allowed Dora Group to develop precise advertising plans that effectively reach target consumers in the GCC, making Snapchat a core and highly trustworthy partner.
— Alva, Channel Manager at Dora Group (Fordeal)
Case 02 /
Overview
App
NOTE40 Pro
Category
Consumer Electronics
/Mobile Devices
Core Optimization Event
Lens Engagement &
UGC Participation
Market
Africa
Campaign Objective
-
Drive interactive brand engagement
-
Maximize AR lens usage
-
Boost user-generated content (UGC) participation for the launch of the NOTE40 Pro across Sub-Saharan Africa
Results
+152%
Organic Lens Reach
+200%
Lens Share Rate
+145%
Lens Save Rate
Optimization Strategy
Localized AR
Lenses:
Integrated device USPs - such as FastCharge 2.0 - into interactive First Lens experiences tailored to young African demographics.
Multi-Format
Delivery:
Paired interactive AR Lenses with Single Image and Video formats to maximize exposureand UGC conversion.
High-Efficiency
Bidding:
Managed targeted auction campaigns to drive cost effective engagement and keep CPM and CPC well below regional benchmarks.
Client Feedback
Setting a new benchmark for brand engagement in SSA Africa, Infinix and ADMaster have demonstrated that authenticity and personalization are key to unlocking audience connections. We achieved a perfect blend of creativity and cultural relevance.
— Huang Zeqian, Digital Marketing Manager at Infinix Mobile
Case 03 /
Overview
App
Bigo Live
Category
Live Streaming &
Social Networking
Core Optimization Event
App Installs, In-App
Purchases & SKAN ROAS
Market
MENA - GCC
Campaign Objective
-
Expand iOS user acquisition across core and emerging MENA GCC markets
-
Optimize install costs, and drive high-value inapp purchases to achievean ROI > 2
Results
+300%
ROI Boost (New Markets)
-4x
SKAN CPI Reduction
+45%
SKAN Install Growth
Optimization Strategy
Geographic
Expansion:
Extended campaign reach into broader GCC markets (e.g., Iraq) to unlock untapped, high purchasing power iOS audiences.
tCPA Bidding
Framework:
Employed Target Cost bidding with a daily budget set at 10x CPI and bid targets at 1 1.3x CPI, keeping ad settings stable over 5-day windows to train algorithm efficiency.
Story Ads
Placement:
Leveraging Story Ads alongside standard Snap Ads to maximize ad delivery efficiency and lower overall CPM and CPI.
Client Feedback
ADMaster has demonstrated a distinctive advantage in user reach and audience alignment within our core growth markets. Through ongoing collaboration with the platform, we have not only effectively engaged high value core user segments but also achieved an optimal balance between scalable growth and advertising efficiency. This partnership further validates ADMaster s long term potential in user acquisition, and we will continue to deepen our collaboration to explore more sustainable growth opportunities in the future.
— Jane Zhi, Ad Operations Director at BIGO Technology